![]() “Diamond Collection is a very strong brand and has terrific potential for growth with super-premium wine drinkers who may not be familiar with it. “We want to grow Diamond Collection thoughtfully, by listening to our consumers and respecting everything about the brand that has made it so successful to date,” remarked Jon Guggino, executive vice president of marketing. Delicato has since invested heavily in the Coppola brands, starting with in-depth consumer research studies to gain a nuanced understanding of how Coppola consumers enjoy Diamond Collection wines-a first for the brand. Launch Part of a Multi-Phase Investment in Coppola Diamond Collection BrandĬoppola Diamond Collection and the Francis Ford Coppola Winery in Sonoma County, California, became a part of Delicato Family Wines in August of 2021. So, bringing that quality and Italian heritage to a wine that’s a part of their lifestyle is a natural fit,” she added. “We know that Coppola Diamond Collection consumers love and trust the brand, and that they are already drinking Prosecco. The new sparkling wines give Diamond Collection a strong entry point in the country’s fastest-growing wine category: Prosecco sales growth outpaces that of all other wine types, with super-premium sales representing 67% of the Prosecco category.Īdditionally, “super-premium Prosecco is driving category growth,” remarked Gabriela Becker, vice president of marketing for the Coppola portfolio. Intro Leverages a Powerhouse Super-Premium Brand and Strong Category MomentumĬoppola Diamond Collection is a Top 5 super-premium wine brand in the U.S., selling more than a million cases in 2021. ![]() The Prosecco offers crisp, lively flavors of apple, citrus, and white peach, while the Prosecco Rosé features notes of strawberry, cherry, and citrus. The wines are made in a fruity, elegant and easy-drinking style, and bottled in a colorful package that consumers rated highly for shelf appeal and quality cues. “Francis Coppola’s enduring passion for Italian wine and food brought him into the California wine industry nearly 50 years ago it’s an exciting moment to be able to honor that Italian heritage by bringing these superb wines into the Coppola portfolio,” remarked Beck. Crafted in Italy in collaboration with Delicato’s executive vice president of winemaking, Corey Beck, Coppola Diamond Collection® Prosecco DOC and Prosecco Rosé DOC extend the Coppola® brand into Italian wine for the first time, and will be available nationwide this fall for a suggested retail price of $18. It does not store any personal data.Delicato Family Wines announced today the release of two new sparkling wines from Italy’s Prosecco region under the Francis Ford Coppola Winery “Diamond Collection” brand. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly.
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